Brand
How to present Datarist consistently: our name, logo, colours, typography and how we describe the platform.
Last updated: November 4, 2026
Name
Our name is Datarist: one word, capital D, the rest lowercase. Write it the same way everywhere, as a proper noun.
Do
- Write “Datarist” with a capital D and no other capitals.
- Use the logo files below instead of recreating the mark.
- Keep the logo clear of other elements and on a background with strong contrast.
Don’t
- Write “DataRist”, “DATARIST” or split the name into two words.
- Stretch, rotate, recolour or add effects to the logo.
- Suggest an endorsement or partnership without our permission.
Logo
The Datarist mark is a white “D” on a navy tile. Download the files below.
- Icon – PNG, 192 × 192, transparent corners. Download Icon
- App icon – PNG, 180 × 180. Download App icon
- Favicon – ICO, 16 and 32 px. Download Favicon
- Social share image – PNG, 1200 × 630. Download Social share image
Colour
Navy and white carry the brand; the accent blue is used for actions.
Navy
#0b1f3a · RGB 11, 31, 58
Logo tile, social image, page backgrounds in brand material. White text on navy is 16.5:1.
Mist
#9db4d3 · RGB 157, 180, 211
Secondary text on navy, such as taglines (7.8:1).
Accent blue
#0d6efd · RGB 13, 110, 253
Buttons and links. White on accent is 4.5:1, the WCAG AA minimum, so keep text on it at button size or larger.
Ink
#212529 · RGB 33, 37, 41
Body text on white (15.4:1) and the dark theme surface.
Paper
#ffffff · RGB 255, 255, 255
Page background and text on navy.
Typography
We use each device’s own system font, so pages load quickly and feel native. Headings are bold; body text is regular.
-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif
Describing Datarist
Use these descriptions so that the platform is described the same way everywhere.
Tagline
A unified data platform
One sentence
Datarist is a unified data platform for teams that want one trusted place to work from.
Short description
Datarist brings together the data sources a team already uses, so that people and tools can work from one consistent place instead of many.
Questions and permissions
If you would like to use our name or logo in a way not covered here, email data@datarist.com or visit the Contact page.